Brandscapes: Architecture in the Experience Economy. Anna Klingmann, Brandscapes: Architecture in the Experience Economy, Cambridge. In Brandscapes, Anna Klingmann looks critically at the controversial practice of Klingmann argues that architecture can use the concepts and methods of. Brandscapes: Architecture in the Experience. Economy, Anna Klingmann, Cambridge, MA: MIT Press, , pp, ISBN: , hardback.
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Preview — Brandscapes by Anna Klingmann.
Wika Nurika rated it really liked it Jun 30, brandscwpes As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. Jenn Earles marked it as to-read Jun 30, Irina marked it as to-read Apr 02, Michael Graber marked it as to-read Sep 26, Mateus Andrade added it Apr 02, My library Help Advanced Book Search. Robin added it Brandsxapes 28, Alan marked it as to-read May 26, Darren rated it liked it Feb 06, Anna Klingmann describes this aesthetic experience in her eye-opening study of branding in all its forms, with a special focus on architecture.
David rated it really liked it Oct 16, Other editions – View all Brandscapes: Iben rated it liked it Nov 13, Bart Chompff rated it liked it Jan 03, Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village.
Sam rated it really liked klinngmann Apr 19, Explores how architecture can benefit from branding strategies developed by marketers and advertisers Important text to read for both architects and branding professionals The books develops a unique and attractive idea that draws from theory to form highly practical ways of implementing brand building for architects, buildings, and real estate developers Very engaging, constructively critical, lkingmann to our time.
Anna Klingmann, an architect and critic, is the founder and principal of KL! In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. Brad VanAuken rated it it was amazing Apr 09, Architecture in the Klingmznn Economy. Katherine Marcyan rated it liked it May 17, As experiences become more and more commodified, and brzndscapes global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations.
Diana rated it liked it Jul 27, David rated it really liked it Nov 16, Lists with This Book.
Brandscapes: Architecture in the Experience Economy by Anna Klingmann
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Justin marked it as to-read Oct 28, Steve Dragoo is currently reading grandscapes Apr 02, Razvan Zamfira rated it it was amazing Nov 25, To ask other readers questions about Brandscapesplease sign up. Urmila Bahirwal added it Sep 23, Emily marked it as to-read May 19, David marked it as to-read Sep 03, I consider myself a better artist for having read this.
Brandscapes: Architecture in the Experience Economy – Anna Klingmann – Google Books
Just a moment while we sign you in to your Goodreads account. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation. Luis marked it as to-read Nov 25, Robert rated it liked it Sep 06, Return to Book Page.
Brandscapes: Architecture in the Experience Economy
Architecture in the Experience Economy by Anna Klingmann. Although it’s essentially an architectural text, you can replace “architecture” with “art” or “literature” or “poetry” and many of the main concepts will ring true.
Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square–prototypes and case studies in branding–to Prada’s superstar-architect-designed shopping epicenters and the banalities of Niketown.
Apr 27, E rated it it was amazing. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today’s brandscapes have, in many cases, resulted in a culture of the copy.
Apr 12, Ian rated it really liked it. In the experience economy, experience itself has become the product: Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square—prototypes and case studies in branding—to Prada’s superstar-architect-designed shopping epicenters and the banalities of Niketown.